How We Do It

MPower Strategy – How We Do It

MPower Strategy provides an empowering and consumer driven approach to marketing that includes a combination of marketing assessment, research insight, marketing strategy, and marketing execution appropriate for all types of organizations, regardless of size or budget.

 Marketing Assessment

 Marketing Research

 Strategic Marketing Plan

 Marketing Execution

What We Do

Marketing Strategy:

  • Define Goals/ Target
  • Identify/Penetrate New or Vertical Markets
  • Market Research/ Internal Data
  • Differentiate/ Educate – Messaging/ Positioning/ Identity
  • Go-to-Market Strategy

Marketing Execution:

  • Website (SEO)/ Operations/ Customer Experience
  • Social Media/ Content Creation/ Blogs
  • Campaigns/ Ad Management/ SEM
  • Collateral Design/ Videos/Presentations/ Emails
  • Mobile Marketing (mobile apps/ads)
  • Public Relations/Events
  • Articles/ Case Studies/ White Papers
  • Data (CRM) Tracking/ Measurement/Survey
  • Customer Service/ Repeat Business/ Reputation
  • Partnerships/ Opportunities/ Community