Our Philosophy

Our Marketing Philosophy

Instead of focusing on the competition, focus on the customer.
— Scott Cook, Founder of Intuit

Strategic marketing is not a series of campaigns, promotions, ads or tools. Strategic marketing is all these things and more working in unison. It is showing your customers, prospects and even employees you understand what they need and that you want to create partnerships.  These relationships are essential to your success. They require many business and marketing initiatives, all designed to work together with a laser focus on your consumer’s unique needs.  This is the key to standing out from the competition. How do we know this? Experience!

 

We run multi-layer marketing programs that yield ROI

We know the complexity of running a multi-layer marketing program that yields ROI while at the same time builds your brand. We know this from an agency side but more important from the client side. The intricacies of running a marketing division must include research and measurement, not just execution of marketing activities. With MPower Marketing Strategy you will experience the difference that comes from working with a company that truly gets what your marketing program must be able to accomplish in order to reach your business goals.


MPower Marketing Strategy will help you…

  • Build a focused and strategic marketing program focused on your target market
  • Formulate and deliver your unique message & position based on consumer insight and research
  • Accomplish your vision with a strategic marketing plan and detail project management
  • Execute on any marketing project, big or small, to ensure you meet your business goals

 

 What We Do

What We Do

Marketing Strategy:

  • Define Goals/ Target
  • Identify/Penetrate New or Vertical Markets
  • Market Research/ Internal Data
  • Differentiate/ Educate – Messaging/ Positioning/ Identity
  • Go-to-Market Strategy

Marketing Execution:

  • Website (SEO)/ Operations/ Customer Experience
  • Social Media/ Content Creation/ Blogs
  • Campaigns/ Ad Management/ SEM
  • Collateral Design/ Videos/Presentations/ Emails
  • Mobile Marketing (mobile apps/ads)
  • Public Relations/Events
  • Articles/ Case Studies/ White Papers
  • Data (CRM) Tracking/ Measurement/Survey
  • Customer Service/ Repeat Business/ Reputation
  • Partnerships/ Opportunities/ Community