Strategic Marketing Plan

Strategic Marketing Plan

If you don’t drive your business, you will be driven out of business.

– B. C. Forbes, Founder, Forbes Magazine.

Although many businesses face similar challenges, each situation is unique. An effective marketing strategy plan makes use of your organization’s key strengths and unique positioning.  We use results from our internal assessment as well as industry and competitive data to design clear goals and marketing strategies that capitalize on the core competencies of your organization. MPower Marketing Strategy provides…

  • Vision and goal development to ensure the effectiveness of your marketing positioning
  • Program design that focuses on your organization’s strengths and core competencies for clear and compelling messaging
  • Annualized and executable marketing plan, including tracking of initiatives, to drive marketing goals and growth

Our marketing plans cover all marketing functions as deemed appropriate including;

  • Goals/Research/ Positioning/Messaging
  • Website (SEO)/Operations/Customer Experience
  • Social Media/Content Creation/Blogs
  • Campaigns/Ad Management/SEM
  • Collateral Design/Videos/Presentations/Emails
  • Mobile Marketing (mobile apps/ads)
  • Public Relations/Events
  • Articles/Case Studies/White Papers
  • Data (CRM) Tracking/ Measurement/Survey
  • Customer Service/Repeat Business/Reputation
  • Partnerships/Opportunities/Community

 Marketing Assessment

 Marketing Research

 Strategic Marketing Plan

 Marketing Execution

What We Do

Marketing Strategy:

  • Define Goals/ Target
  • Identify/Penetrate New or Vertical Markets
  • Market Research/ Internal Data
  • Differentiate/ Educate – Messaging/ Positioning/ Identity
  • Go-to-Market Strategy

Marketing Execution:

  • Website (SEO)/ Operations/ Customer Experience
  • Social Media/ Content Creation/ Blogs
  • Campaigns/ Ad Management/ SEM
  • Collateral Design/ Videos/Presentations/ Emails
  • Mobile Marketing (mobile apps/ads)
  • Public Relations/Events
  • Articles/ Case Studies/ White Papers
  • Data (CRM) Tracking/ Measurement/Survey
  • Customer Service/ Repeat Business/ Reputation
  • Partnerships/ Opportunities/ Community